The Dark Side of Being a Video Business Owner - EP#101 with Danny Lacey

Part 2 of our deep dive with Danny Lacey,  Founder and CEO of Stada Media, a fast-growing content marketing company servicing clients across the UK since 2014. A full-service marketing company working with brands of all sizes.Here's a sneak peek at what you'll hear: An almost forgotten way to grow your client base.  Danny used this old-school way to nab his first few clients back in the day, and it works just as good today! - 3:45When speaking before you thinking can be extremely profitable, especially when responding to client requests. - 6:50Why you should always be building your Rolodex. - 6:30How Danny bounced back with a vengeance after his business took a devastating hit. – 7:00Danny's game-changing epiphany that helped him build his business. (This eye-opening insight came at a time when Danny's business had just lost his major source of income and the wolf was at his door. - 10:05)How to get new business while eating a bowl of cereal. - 11:25The dark side of being a business owner. - 13:20A little-talked about benefit of hiring a business development manager. - 14:05The "4-word sentence" that's pure and unadulterated bull crap. If you ever hear these four words come out the mouth of a business owner, you'll know they're full of it! - 14:35Danny opens up and reveals a few business battle-scars he's got along the way. - 17:00Why you should consider moving to a small regional town if you're a video production company. - 21:00Danny's unorthodox "Next Room" marketing strategy that works like a charm. This marketing strategy may not be everyone's cup of tea, but if you've got the stomach for it, follow Danny's advice at 22:15What many videographers say about marketing that makes Den want to slap them silly! - 27:40Commonsensical business advice many smart business owners blithely ignore. - 28:50Mentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie