The dark side of product marketing: buyer and sales enablement w/ Anna Borbotko

from We're Not Marketers · host Gabriel Bujold, Eric Holland, Zach Roberts

Timestamps00:20 Guest Introduction: Anna Borbotko06:17 TomTom's Evolution and Market Strategy10:25 Challenges and Strategies in Enterprise Product Marketing12:48 Cold Outreach Pilot Program16:27 Enterprise vs. Startup Dynamics18:30 The Evolution of Software Buying19:13 Challenges in the Automotive Industry19:32 Simplifying the Buying Process20:47 Sales and Buyer Enablement23:25 Marketing's Role in Buyer Enablement26:15 The Importance of Effective Collateral29:44 The Torture Chamber33:17 Anna's Initiatives and Final Thoughts Show Notes:Anna’s LinkedIn Hosted on Ausha. See ausha.co/privacy-policy for more information.

Episode metadata supplied by the publisher feed · Published Jun 6, 2024

Embed this episode

Attribution link and audio player

Ready to play

The dark side of product marketing: buyer and sales enablement w/ Anna Borbotko

0:00 35:43

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of We're Not Marketers?

This episode is 35 minutes long.

When was this We're Not Marketers episode published?

This episode was published on June 6, 2024.

Can I download this We're Not Marketers episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!