The Data Behind Why Apps Fail

A shocking study published by comScore found that most smartphone users download an average of zero apps per moth. What does this mean for app developers and entrepreneurs? In this episode, we bust out the cold hard facts and take a look at what the app market really looks like. “Let’s pretend that you’re a new app that’s entering the market. The first thing that you need to do is analyze the actual market that you’re entering into. What is the problem that you’re solving? Validate that there is a need for that problem to be solved.”...