The Data-Driven CEO’s Guide to Marketing & Sales Alignment
from Sync or Sink: Aligning Marketing and Sales Hosted by Delilah Adrian
We’re closing out Season 1 in style with the captain of the ship himself - Joe Galeas, MBA, PMP. As CEO of Scheidt & Bachmann USA, Inc. Joe isn’t just running the show - he’s a data-driven, process-obsessed, culture-building, financial-choreographing powerhouse who knows what it takes to keep teams thriving. One thing he’s dead serious about? Marketing and sales alignment. In his world, if these teams aren’t rowing in the same direction, the ship is sinking fast. But don’t worry, this episode isn’t all charts and KPIs - we had some fun, too. Even if Joe Galeas (from Boston) and Joe Fontana (from NY) may never agree on baseball (𝑙𝑒𝑡’𝑠 𝑗𝑢𝑠𝑡 𝑠𝑎𝑦 𝑡ℎ𝑖𝑛𝑔𝑠 𝑔𝑜𝑡 ℎ𝑒𝑎𝑡𝑒𝑑), they do agree on one thing: 👉 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐒𝐚𝐥𝐞𝐬 HAVE to work together - because without alignment, you sink. Period. This is the perfect way to wrap up an incredible first season. 🎧
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