Sync or Sink: Aligning Marketing and Sales
by Delilah Adrian
Welcome to Sync or Sink, the podcast where we explore the critical connection between marketing and sales - because when they’re in sync, you thrive, but when they’re not, you sink.Delilah Adrian, a passionate marketer , and Joe Fontana, a seasoned sales leader, have one shared mission: to live in a world where marketing and sales teams work better together to drive real commercial success. Whether you’re a marketer or a sales leader, this is your go-to place for expert guests, fresh perspectives, and a little bit of fun along the way.Let’s get aligned - or risk sinking.
Episodes
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The Data-Driven CEO’s Guide to Marketing & Sales Alignment
We’re closing out Season 1 in style with the captain of the ship himself - Joe Galeas, MBA, PMP. As CEO of Scheidt & Bachmann USA, Inc. Joe isn’t just running the show - he’s a data-driven, process-obsessed, culture-building, financial-choreographing powerhouse who knows what it takes to keep…
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From Hostage Negotiations to Sales Mastery - w/ Sebastian Hidalgo
On our latest episode, Sebastian brought absolute FIRE on: ♠️ Marketing & sales alignment – Why it’s broken and how to fix it ♠️ Sales training that actually works – No fluff, just real strategies ♠️ Business strategy & negotiation – Lessons from high-stakes hostage negotiations (yes, you read…
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Sales, Strategy & a Splash of Wine w/ Patrick Dubois
What do sales coaching and winemaking have in common? A perfect blend of patience, strategy, and the right ingredients for success! In this episode, our guest—a sales coach and wine enthusiast - uncorks his sales expertise to help teams optimize strategy, improve brand positioning, and drive real...
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Chatting w/ Beatrice, the badass of Brand.
Branding: Nail it, and you build a legacy. Miss the mark… and, well, you get the Jaguar situation. 🐆😅 On this episode, we sit down with Beatrice Gutknecht, a powerhouse Brand Strategist who helps service-based SMBs stand out, streamline their marketing, and convert the right audience...
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Love Your Customers, Grow Your Business w/ Gain Relationship
This Valentine’s Day, we’re talking about the most important relationship in business - the one with your customers. On this episode of Sync or Sink, we’re joined by Sophia Agustina and Margaret Safford, co-founders of Gain Relationship, to explore the 9 Cs Framework—a go-to-market strategy...
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AI, Sales Coaching & Alignment: A game-changer with Dextego’s CEO
Sales coaching is critical - but often inefficient and time-consuming. Enter Dextego, the AI-powered platform transforming how sales teams build trust and sharpen their skills. In this episode, CEO - Ioanna Mantzouridou Onasi shares how AI-driven coaching eliminates wasted hours, boosts…
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Marketing, Sales & Webinars: Dodging Chaos (and Birds)
On this episode we have two awesome guests: Shawn Renee Persons - Director of Marketing - sharing her expertise from webinars to collab tips for marketing/sales teams. Also joining us briefly when out for a stroll, our favorite salesperson with a mustache and former crime fighter - Phil DeGennaro.
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Welcome to Sync or Sink : Can we (sales & marketing) be friends?
Thanks for tuning in! In our debut episode, we’re live with an open audience, diving into LinkedIn etiquette, customer centricity, and event marketing. Join us as we navigate these key topics—and bear with us as we find our rhythm along the way!
About this show
Welcome to Sync or Sink, the podcast where we explore the critical connection between marketing and sales - because when they’re in sync, you thrive, but when they’re not, you sink.Delilah Adrian, a passionate marketer , and Joe Fontana, a seasoned sales leader, have one shared mission: to live in a world where marketing and sales teams work better together to drive real commercial success. Whether you’re a marketer or a sales leader, this is your go-to place for expert guests, fresh perspectives, and a little bit of fun along the way.Let’s get aligned - or risk sinking.
Hosted by
Delilah Adrian
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