EPISODE · Apr 13, 2025 · 24 MIN

The Death of Local Media (Insider 226)

from Big Podcast Playbook - Grow Your Podcast. Build Your Audience.

David Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters in this episode of Build a Big Podcast ... Episode Topics How to protect your podcast's brand from being hijacked (or even stolen) What is authenticity in podcasting? Not what most people think ... Using AI to decode your audience? You should. Local media is dying. This is an opportunity for podcasters! How to embrace your authentic voice ... really Podcasting shortcuts you can use to simplify your production Are you in control your podcast's narrative? Why You Should Listen Why chasing authenticity could be your downfall in podcasting! The deceptive world of social media and how to see through the smoke and mirrors! How to be truly transparent without bragging about being transparent! Discover the secret behind my most successful podcast ever! (HINT: It was hyper-local!) Use the death of local media to grow your audience! AI knows who listens to your podcast – do you? Is your podcast missing its true audience? AI will let you know ... Indian accents to American in seconds – a controversial new AI tool explained! Radio voices are dead? What listeners want now ... Michelle Obama's bold podcasting move: Did she just wipe out an indie podcast brand? How big businesses hunt indie podcast ideas! Myth debunked: You don't need a professional studio to have a killer podcast! What listeners actually want to hear from your podcast! Why your podcast shouldn't just copy the big guys, and what to do instead! You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 Podcast Growth Tips 04:09 Editing Enhances Message Clarity (and Attracts Listeners) 08:21 How to Maximize Local Impact with Podcasts 10:59 AI Tools for Podcasters 15:35 "Radio Voice Bias" and AI Tool's to Change Your Accent 17:25 Celebrity Podcasts are Overshadowing Indies 22:20 How to Protect Your Podcast Brand 23:17 DIY Trademark Tips and Podcasting Insights The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 226 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

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