EPISODE · Mar 12, 2026 · 53 MIN
The Death of Old Marketing: What Leaders Need to Know Now with Skip Wilson
from Experience Leadership - The Small Business Podcast · host Marc Haine
Building Predictable Growth with Skip Wilson Marketing is officially broken — and it’s costing businesses tens of thousands of dollars they don’t even know they’re wasting. If your customer acquisition costs have skyrocketed, your SEO traffic has tanked, your Meta ads cost more than your last vacation, and your team is drowning in a dozen disconnected tactics… you’re not alone. And — spoiler alert — it’s not your fault. In this episode of Marc Haine Live, we sit down with Skip Wilson, The Advertising Systems Architect, to unpack why the old marketing playbook has collapsed and what business operators need right now to stay profitable in today’s fragmented, volatile advertising landscape. About Skip Skip Wilson is the CEO and co-founder of DRAFT Media Partners, a multi-division ad-tech and advertising operating system serving brands, agencies, franchises, and high-growth businesses across the country. He specializes in helping business operators transform chaotic marketing into unified, profitable systems that work across every advertising platform. Skip has worked with hundreds of companies and manages millions in advertising spend annually. His mission is simple: bring structure, clarity, and results back into advertising. Connect with Skip https://draftmediapartners.com/ [email protected] ----more----About Your Host, Marc Haine Need to brainstorm aspects of your business or talk to Marc about speaking at your upcoming conference or staff retreat? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you on Marc's online calendar. Get your copy of Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre on Amazon: https://amzn.to/2PFj8a2 or directly from the publisher Author, Speaker, Facilitator and Coach Marc Haine will help your teams ignite their passions. Working with him, you can support your leaders to recentre their focus and drive continuous improvement through connected and engaged employees. You will realize your competitive advantage with a connected purpose and consistent customer experience across your brand. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service. Dare to be the exception™ Connect with Marc +1 (780) 729-4932 🗓️ https://meetwith.marchaine.com [email protected] http://MarcHaine.com IG: https://www.instagram.com/marcjlhaine FB: https://www.facebook.com/MasterofExperiences IN: https://instagram.com/MarcJLHaine TW: https://twitter.com/MarcHaine2 LI: https://www.linkedin.com/in/marchaine/ YT: https://www.MarcHaineLive.com Looking for more quality content? Check out Marc's catalogue of video and audio podcasts here.
What this episode covers
Building Predictable Growth with Skip Wilson Marketing is officially broken — and it’s costing businesses tens of thousands of dollars they don’t even know they’re wasting. If your customer acquisition costs have skyrocketed, your SEO traffic has tanked, your Meta ads cost more than your last vacation, and your team is drowning in a dozen disconnected tactics… you’re not alone.And — spoiler alert — it’s not your fault. In this episode of Marc Haine Live, we sit down with Skip Wilson, The Advertising Systems Architect, to unpack why the old marketing playbook has collapsed and what business operators need right now to stay profitable in today’s fragmented, volatile advertising landscape. About Skip Skip Wilson is the CEO and co-founder of DRAFT Media Partners, a multi-division ad-tech and advertising operating system serving brands, agencies, franchises, and high-growth businesses across the country.He specializes in helping business operators transform chaotic marketing into unified, profitable systems that work across every advertising platform.Skip has worked with hundreds of companies and manages millions in advertising spend annually.His mission is simple: bring structure, clarity, and results back into advertising. Connect with Skip https://draftmediapartners.com/[email protected] ----more----About Your Host, Marc Haine Need to brainstorm aspects of your business or talk to Marc about speaking at your upcoming conference or staff retreat? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you on Marc's online calendar. Get your copy of Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre on Amazon: https://amzn.to/2PFj8a2 or directly from the publisher Author, Speaker, Facilitator and Coach Marc Haine will help your teams ignite their passions. Working with him, you can support your leaders to recentre their focus and drive continuous improvement through connected and engaged employees. You will realize your competitive advantage with a connected purpose and consistent customer experience across your brand. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service. Dare to be the exception™ Connect with Marc +1 (780) 729-4932 🗓️ https://meetwith.marchaine.com [email protected] http://MarcHaine.com IG: https://www.instagram.com/marcjlhaine FB: https://www.facebook.com/MasterofExperiences IN: https://instagram.com/MarcJLHaine TW: https://twitter.com/MarcHaine2 LI: https://www.linkedin.com/in/marchaine/ YT: https://www.MarcHaineLive.com Looking for more quality content? Check out Marc's catalogue of video and audio podcasts here.
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The Death of Old Marketing: What Leaders Need to Know Now with Skip Wilson
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