The Death of Physical Therapy? Apple’s AI Health Coach Explained

Is Apple about to replace physical therapists with AI?From Project Mulberry to remote monitoring with the Apple Watch, the tech giant may be changing healthcare forever. But will nudges and algorithms work, or do humans still matter most?In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato dive deep into Apple’s health tech revolution, exploring the risks, opportunities, and the future of patient care. Whether you're a physical therapist, clinic owner, or healthcare entrepreneur, this is a conversation you can’t afford to miss.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN:[01:02] – Apple’s Project Mulberry: The AI Health Coach [03:14] – Can AI Nudges Really Change Behavior? [05:35] – Remote Therapeutic Monitoring and Apple Watch [11:41] – AI Video Generators: The Next Disruption? [23:36] – Inside the Hospital Experience & Needed Innovations [29:08] – Innovating Physical Therapy [30:02] – The Savannah Bananas: Disrupting Baseball Traditions [30:58] – The Importance of Customer Experience [34:25] – Psychology, & Consumer Choices[40:13] – Cultural Norms That Shape Our Behavior [43:42] – Borrowing Innovation from Other Industries [45:46] – Challenges and Opportunities in Physical Therapy Education [52:21] – Parting Shots: Where Healthcare Is Headed---Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.