The rise of analog and the rise of intent. Oh my God. The rise of AI analog and intent along with AI Holt. This is it.
This is it. When I'm going to capture that moment, I got old school AI. That's exactly it. Holy shit.
That's exactly it. This is the GaryVee audio experience. Number one, organic views achieve the most merit based truth right now in marketing is views achieved on social media because you are unable to get them if the content is not relevant. You know, for example, in this article, if you want to show two back to back posts on my TikTok, I know right now, two weeks ago there's a post where I got 1.2 million views and the one prior after about 4 or 5, 10, 15,000.
Right? That is the level of marathon creative. Once you then get those views if you put media behind it. So now this did well.
You put media behind it and you track how many sales you got on.com or app downloads. Something tangible, performance oriented, phone call views, anything, you know, a measurable business transaction. Salon.com, sign up for a form quiz, fully taken, you know, show up here in advance. Anything tangible.
So for me it's, it's measure the creative in social, measure the overall marketing, the creative in the media on a business result. And then the last thing that trips people up is you know, how to measure brands. But real quick, just so you understand, a GRP is measuring how many people saw. And that is not true.
No, I hit the odd. When we hit the little thing, it was working. I know that mug root beer for us was a big, big switch. I'm trying to think of who's really gone there.
We're just going into the era where people are really going there. I would say mug group here, but they weren't really running television. If I'm being fair. It's really.
We're in the earliest era of people really making that switch. What are some of the. I'm sure you get the hesitations all the time. Like what are you striving to cfo as far as they're on the fence about making that switch.
So this is how it actually looks. An organization in the Fortune 500 land has a ROI measuring schema, how they measure return on investment. Most of that has been sold in by other agencies. Those reports are often tied into the media spend.
The media spend. Often the reporting is justifying television and banner ads and things that agencies make money on. Got it. So the CMOs kind of just live in that world, whereas a CFO is Struggling with like why do our reports look good but our business is soft and same with the CEO.
So in fact CFOs tend to be the place where we get the most traction because I asked them a very simple business question which is why do the reports look good? Why does the ROI look good but the business results are not there? Again, everything is broken because they're trying to measure brand. I hope you're enjoying the podcast right now.
Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy.
The two things that are killing modern Fortune 500 companies. Number one campaign mindset. I'll break that down. We will sit aboard, me and you and train.
We'll sit in a room and we will come up with the idea for RA Cologne coffee. Now we will think it'll be like hotter than hot or you know, starting your day fresh or pick me up when you need it. You know, it's not hard. I just did it.
I'm like where you could go as a coffee man. But we think we're gonna guess it in real and then we're gonna bet the farm on it. On billboards, on television, on print and we're gonna push that right Then decline that. The trends were moving fast and I'd be on a train like this in 07 and I'm petty.
So I was the perfect age because I was on a train where every single person here had a newspaper right now. Every person. Yeah. And I could just see.
And once this came out and it was gay over. It was just a matter of time. So it was BlackBerry even. It was BlackBerry laptop even.
But fucking iPhone was the death alone. I knew it. The the two great mistakes. Every Fortune 500 companies campaign.
This concept that humans are just gonna sit around and guess it right. Made sense when it wasn't. Other options AI the Internet, social media. Find crazy.
Number two is fake reports. You know, just reports that and really fake reports that try to measure brand. The effort in measuring brand eating up the oxygen of sales and common sense business. There's this obsession with Coca Cola and BMW and United Airlines to measure a brand.
Like if you do this, what's the long term effects on our business? The reality is you can't measure it. It's like love. And we spend all this money on it and it becomes the excuse and justifier of bad short term work.
We're not getting sales. But look, it measured well on brand. They report crazy Concept to try to do the most important thing. I'm the number one fan of brand I've built for myself, for my companies.
Those two. Someone fleshed that out. Does a vanilla campaign have some return on investment? Of course.
I'll give you an example. Something called my attention. Just last night I was watching the actors Awards, the Sagitt Awards on Netflix. They had commercials and you know, you're never commercial on Netflix and you're not used to changing the channel on Netflix or you're looking at your ph.
Commercials came up like, wow. And I saw Jeffer Gardner doing something. Here's a problem with his real life. Did you watch it last night?
Train? Did you watch the actors of work on site? Cool. Jeffer Gardner's in the commercial.
I have no idea what the brand is. There you go. Real life detective test. Right now.
I know Jeffrey Gardner was there. That's why I can call it I got one. Let's give one another way. I remember Marshall's had a commercial.
Marshall the store. So I remembered now last night. Now, did it compel me to go to Marshall's? No.
Did it compel somebody else? Probably. Was it worth how much they spent? Definitely.
Now if I saw an Instagram right now as I was just on my phone and there was a ad for jets hoodie at Marshalls, that relevance would have worked. Update the store. Yeah. That was more reaction.
Yes. Production. Yeah, yeah. I think as the world goes more digital, more AI you'll see more and more executions of analog.
We're writing an article called the Barbell. Yeah, yeah, great. It's going to be extreme digital and extreme analog. And I think all this analog stuff will pop up.
Yeah, they're an extreme store name. But I'll give you an example. Let me give you an example. What if balance, right?
All right, let's use Nike. What if Nike started running clubs everywhere? Just everywhere. Like you woke up tomorrow and heard there's just ads running social.
What do you call join. Join the Forest Hills Running Club sponsored by N. And you show up. But there's cameras there, trains there.
At scale, 500 trains, you know, and it's community. You have people there. And Nike give me free gear. I think again, I said it in the keynote this last week.
You'll see it. I believe in 2035 that the world will be more 2075 and 1975. I just see it. And so there's Nike's execution.
Now let's use on bubbly. The sparkling water should bubbly stand up. You know cafes where they start bubbling. I believe so.
I think we should film it. Once people understand that experiential is also a production day to feed the social, to beat the 5 to 10% of content that is not AI generated. We are going to put real life content on a pedestal because it's Gonn Franklin the pickleball, the tennis racket, pickleball. They should be putting on sports.
They should be like, a lot of this is going to get into animals. Let me go. Another animal experience. What about handwritten notes?
Like, what if gap started running literally weighing 3,000 handwritten notes a day for everyone who wants to get on the store? What would that mean? A lot of people like, what does that mean? I'm like, what do you mean?
This is an example of jobs that I think already created. Everyone's like, oh my God. AI freaking jobs. I'm like, yes.
Who today gets paid to write, you know, eight hour day? How many hand notes do you think truly handwriting your hands like, get your game up and do work out. But four seconds is three seconds is what some data on the screen probably for on how many people can we in a day, Right? Sounds good to me.
Like, let's just use 200. You know, if you do 200, you're doing a thousand a week. You're doing a thousand a week. You're doing 45,000 a year, right?
Is it worth $2 a letter to Gap on ROI to pay someone 90,000 to do? I think the answer is going to be yes. And there's some math in there that I need to break down. I want to say this here, but that's kind of stuff I think a lot about.
You know, like there's a soccer stadium right there, right? Like there's a parking lot in New Jersey right now on Monday morning. In the winter, if you're a mihawk, could you be doing like a little pickup game for people and filming it? The answer is yes.
Like in this area, Harrison Emerging, Jersey town, Like, if you ran Facebook ads and said, come and play this pickup game for your health and get some free swag, people would come. It would lead to a thing. I say this all the time. It goes back to the Ricky Henderson.
When I take a selfie with someone and talk to them for a minute, that changes our relationship again forever. And I think people have done that. Famous people who stop and, you know, and then. But I think brands now have a chance to scale, to be scalable.
And I think we're going into the veg economy era. In fact, I would argue that we should write we should write some articles for sure on the thing about banking economy 2026. You'll appreciate this investing in old world intent. How it shows up whether it's stationary, whether it's standing here just shaking everyone's hand and getting them Jolly Rancher because you're Jolly Rancher.
I think the rise the rise of analog. The rise of analog and the rise of intent. Oh my God. The rise of AI Analog and intent along with AI Holt.
This is it. This is it. When I was somebody captured that moment the moment I thought of old school AI. That's exactly it.
Holy. That's exactly it. When people understand it's a two extremes and people don't love it and just people are so romantic old school shit. If you have 1800 we're not staying in public places and doing loses to one film it and just and just the impact with filming your AI your OG or AI content It's really so cool.
The strategy is extreme ism on both at the same time while recognizing every organization will have its own cadence. Some organizations are all in on experiential others have never done one Some companies have started to integrate AI into the organization others are decreasing it so but the way I think about things is if you know that they can stay in four years is this. Well why aren't you running to as hard as you can to get the buff? Yeah I mean look I'm probably with a good walk crawl run.
You know crawl, walk and run. I'm not overly romantic. What I am is a lot of people use the it's a whole article itself using the excuse of needing to crawl walk and run to not crawl. I mean I want to toy on that like using excuse to crawl walk and run to not crawl at all.
Because you're scared to ever get into running versus what you're doing over here which is jumping. You're doing something that you like and you're you're using excuse to crawl walk run when you know you have to run instead of jump and then you use that excuse to never even start crawling is what I see for because the company is being judged on how many times cuz you've been executive or literally getting bonus on how many times you jump. So why the are you starting to crawl run when when your personal mortgage is being paid on the future of 100 times meanwhile the jumping is destroying your business. That's corporate summed up a good There you go use it.
Collect that whole video write it out. Put us on LinkedIn but that's truth. The middle in this example that I'm saying in marketing for years is print ads, billboards, radio, digital data ads, email marketing, not email marketing like it, but just like back to social. Doing social like this, like this is gonna get, this is gonna get thrown to the middle right now this is an edge case, good strategy but it's gonna get thrown to the middle because we can, we can type Gary and Matt sitting on a world's changing.
I'm always Polish medium meaning I'm always bullish audio. I'm always bullish written word and I'm always bullish new video. How it gets executed is like what's the context? Right again, what are you doing here?
Clearly I believe suck that great thing Twitter X what's going on with that? Right. We knew that writing has a place and I'm committing time to it. We are right now in writing mode but also video mode.
This is a different image for training that can be used as a thumbnail, as a clip. You know, like all that. I don't think anybody lives in. I don't think it's here yet.
I don't think it's here yet. I don't think the company has 70%. Let me tell you what a good Bardo. 70% of their money tied up in AI creative or social?
Social first slash. AI creatives and experiential skin. It's just not there yet. We're not there yet.
I mean there's people that have 70%. There's people have 6 or 7% of their marketing budget. But 70% of these two, we don't have that yet. That's not happening yet.
Yeah, I mean think about how things have become less relevant. You're of the age where Krispy Kreme was cool, remember? Is it a school now? You know, like what was everybody wearing when you were in high school?
You know, like, you know, I when I was in high school, everything. Starter jacket. Not everybody in high school has a starter jacket. You know, I mean like, like brands go in and out all the time.
Popeyes, Popeyes. Spicy chicken sandwiches, red hot vineyards and corn. Right. Not right now.
As much like you know, things have been flow all the time. I mean. Yeah, I mean Nikes in a really shitty spot. Like literally 8 years ago everyone's wearing Nikes now there's a million things.
Nikes at the top of my list of the company that I think has fully lost its way running an old playbook. That's my whole point. Everything once a brando is a brand. By the way, that's an article.
That's another cutout. Let's take a note. No, once a Brando is a brand. My main basis.
This is why I love market like this is my whole theory of Crocs. By the way, the blonde wear rebox. Nobody wore ha Reeboks for 10 years. Nobody wore hair of Reeboks from 2005 to 2015.
Nobody literally people wearing Reeboks from 2005 to 2015 wore it to be ivonic Peak Nike. Look at Crocs. Red hot Crocs should always be the case study for monster version. Dead hot.
Dead. You know, hot rhythm was hot. Dead hot again 24 years ago. Kind of quiet again.
More basic. Exactly. There's a million examples like. Like that's exactly right.
Champion. Champion is red hot. Then like ice cold, then keep cool and you know, I'm waiting for Juicy Couture to come back. Well, I don't think.
I don't think that the partner stores that way. I think more as brands that need to go. I think you're thinking about it linear. The partner stores because they already have the physical location.
No m. I said thin creatures. I'm saying, you know, I'm saying things that you don't think about. Need have physical locations or do physical things or create festivals.
Right? What if those headsets had created Coachella? You think that would work out? Then I'll say Coachella.
Coachella. As you know, it's as hot as it is. Imagine those on that whatever in the ramp. Like what if.
What if Hershey's candy company had had the best summer carnivals around the country? What if 25 summer carnivals popped up for the month of August outside of the suburbs of Miami or Dallas or New York here in Jersey and that was owned by Hershey's. So it's all in essence, it's Hershey's park as pop ups as summer carnivals. But everything's being filled.
Can you imagine? Powerful. That's another vent to look at. Shark Ninja.
While everybody's got digital, they don't have superstores, right. Kit super stores. So like super retail locations now that's just one small way to think about it. I don't.
It's not that everybody needs a store, but. But everybody needs a physical analog expedition. I just gave you Hershey's and summer carnivals. I just gave you Bose.
What if Bose built Coachella, right? Like to me that's what we need to think about. You know, what if Gatorade had started the pickleball league. That's another what, what if Gatorade started the pickleball league element.
I think brands have to go into deeper territory. What if, what if? Well look at Planet Fitness, right? Like we just drove by Planet Fitness.
Like you know what happens if under started what they actually own. I think you're going to see people blend into analog more and more. Like Rolex owned this golf course right now. This is a pushy car course, but it's Rolex.
You're going to start seeing what if, what if high end brands own private clubs like Flyers Club, you know, kind of going that way with their four year, 58 year exclusive membership support business. I think squall run, right? So it's a pop up, you know, Philly cream cheese that they agree with me. They do a pop up bagel execution meeting in Hamptons.
They run the place for two months and they do in July and August and they see what it feels like or they do it for like a week during you know again a music festival or something that goes for five days, you know, you know before you start doing it pretty sporting weekends at super bowl, NBA, All Star weekend, you know, Ultra Music Festival. You start doing it around these four or five day events or even one day event. They can be doing a one day pop up at the Kentucky Derby, right? And you just get a feel of like is there something there there?
It's a lot easier to do a pop up for a weekend than it is to build a whole store. But you get three to four events and you feel like there's something there. I think you start really looking at that. This is a, this is a very emotional place for me.
This is my, this is seven minutes from where I go. This was, this was the, this Metro park, this is the train station that I went to every weekend coming from Boston to come here. My dad would pick me up on Fridays nights and I would drive home and then I would work Saturday and then I go back to school on Sunday. This is it.
No, I would come to school in Boston. I make a regular Knox. I like spending money like that here. My dad would pick me up in Metro Park.
I grew up seven, ten minutes from here. Ten minutes from here. This is literally within ten minutes where I grew up. So my grandma, we picked her up all the time.
She's a complete Philippines. Where I lived in Edison from 82 to 89. I moved to Huntington County, New Jersey where my parents live now from 90 to 94. Then I went to college 94 to 98 I would stay in Hunter.
You know those summers I work in a short. Then I came to. Then in the summer of 98 I moved into my apartment in 99. A couple months into that was in Springfield.
I was there from 99 to 2003. I moved to Manhattan in 2004. It wasn't a strategy. My dad just had an opportunity by a store.
It just worked out that way. His first store was in Clark, which we not too far from here. That was very blue collar. Springfield was half blue collar, half blue collar.
Both on the brand side and I'm much more creator side. The value is to put out volume, creative and see what works. Now that's not spraying bright, it's not rogue. You see how we do it?
We put time and effort into our content, but we don't notice how on that edit. I don't think that edit that just got posted is as tight and as sharp as the example of the one that I saw. I don't think it was done as well. Put feedback in there and say, hey, change it.
I actually want to see how it does. And then do it again. And then maybe the fourth time. Okay, let's go back to that first one.
Let's do it exactly like that. Do that three times. I value the organic reach insight more than my subjective opinion. I value the organic views achieved data and the comments for qualitative, not just quantitative data more than my subjective intuitive.
And this is where everyone's stuck. Entrepreneurs and creators are insecure about not getting a lot of views. Brands think still like television and this is their only chance to do it. Got it.
That's it. They both do the same thing. They do it for different reasons. Creator doesn't want 17 views to show up publicly.
Brand thinks they only have one shape. They still think it's television, Right? Or our main color is Ms. Red.
So let's not use this other red. You saw me do it, right? Now I value what we think. This is where it's new us.
I value subjective opinion. I don't value dwelling on it for too long because then it becomes less value than just posting it and making another edit. It's ant. But this objective opinion I don't put on a pedestal.
And I value the actual results and the insights more than the opinion. So I'm like, this subjective opinion is not zero. It's my own bar. But it's more like a scale, right?
Whereas I think the world is. Correct and that's how you decide to ask. For instance, you know like we have a read on who's coming up with good ideas and making good edits and we're just. We're in the first era where the art is measurable.
It wasn't people. Yeah. And look at working music. Million dollars did to high if it was good or bad.
But if you made a video and you were lucky enough that it was a commercial and Honda or McDonald's spent $50 million media to amplify it and everybody saw it and you know like one can argue oh that's good. But was it like was there better video to be made that would have sold more cars or burgers? Answer is yes. Yeah.
What up? CEO says I get word. I just don't think that's maybe not necessarily to you but it's me too. That's the br.
What do you do? Well in social. In social it costs so little to make it or CEO you're like we at least post and this is where Handles and Blackwell come in. What did you own?
You always started to get small. How many years? 18 months ago Once I realized that you didn't need followers to get news. You know that changed everything.
That was the last couple years. Way harder. Way harder. You gotta fight to get into the feed.
You know, of course you're creating the tunnel for everybody to ride through. Of course the consumer behavior have been created. You know, let's do 100 pieces of creative rather than four hour innings for three pieces of. That's correct.
That your train's opinion, your opinion, my opinion are all valid until they hit the feed and then the views are views and views. I subjectively thought that our ed on this was nowhere closely as good as the one that I saw. The views are about to show that I was right, but I still didn't stop it. And I'm Gary B.
A 20 year veteran who's really done it. And if I have the humility to say team, go cheat. Right. Think about that.
Think about where I'm at. Right example. We work with the same sharpness. Yeah.
And then I can do this right. Which is like team, I'm talking to Matt and Train about my belief that the video that we just posted wasn't gonna do as well as it could have because the transition wasn't as sharp as the example that I saw about this idea. Does everybody agree? It's a great.
Discussion. Yeah. Well, you know, this was the point of me not I don't live in the tower. I'm gonna dirt with you guys.
You know, I don't resonate with the tower. I understand point in my career where I could power it, but I think it's more fun to play backyard football in the mud than it is to eat caviar and champagne. You know, that's just who I am. I don't.
I don't even think that that makes me better than or. I don't think that people should admire me for that. It just is. Sounds like a lot of this is not.
You posted about this a lot. Good enough versus good enough to make the next post better versus the insecurity of perfection that almost always fails and then dies right on iterant versus delusional. Oh, I like this. I like this acronym of die Delusional, insecure, entitled.
You know, I think if you're delusional, insecure, entitled, you die. I think we should read an article of like, did why so many creative and marketing executives die because they're delusional, insecure and entitled on how their opinions matter in the creative process instead of leaning into humility and curiosity and data and truth and merit. Val and erry. The word Adam.
But I think that's why most marketing executives die. Delusion, insecurity, and entitlement. It's just measurable. Like, it wasn't.
It wasn't magical. Five years. It's social. Should we do social?
I don't know if we've written the manifesto that we open social media anymore dealing with interest media. I think we should. You know, social media is dead. Interest media is here.
That's the title. Let's go into it. It's something like, remember, it is consistently curiosity 100%. That's not power.
That's why my content evolved. My early content was about tactics. And then I'm like, why aren't you all doing it? I'm like, oh, there's something real underneath all this.
This is that family business vibes. That is the warmth. Like, you know, it's really cool that you're in it right now and you can really sense it. And you're also not funny too.
You've worked in other places. So your cont, right? I always feel worse for the kids that come to Vayner, you know, yet they don't go. And then they're 24, 25 and they go somewhere else and they're like, what the fuck?
Like, the level of taking it for granted is heavy. Politics of bullshit. Yeah, it's pretty bad. So maybe that's the answer to this, which is not the.
Well, I think for corporations, we're not Gonna have Gary be the founder. Like I think that's not practical advice. That might be advice to seek out an environment you might want. You know the environment most people want can only be found in a founder led business.
Once the founder's out, once she or he is gone. Now the problem with founder led businesses, 80% of the time the founders are psych. Worse than information. But man, when you find that 20% founder led business, when you got a kind hearted, well intended leader, you think if I was CEO of GE or Fiji Warner, there's a lot of inertia, corporate stuff, public company board, there's a lot of that.
I wouldn't be able to do that. Yeah, I don't mind. I'm a very passionate guy. I could adopt someone else's baby and treat it as my own.
I could run a business that's not mine, my founding business. I just. It's the rules of engagement of a public company, all this stuff that makes it time. I mean, you know where I feel a little bit doing business in New York and California.
I don't control city hall. There's a lot, you know, I'm a pretty liberal dude, a lot of things. But there's a lot of shortcomings in like people crying about bullshit and litigation and like we're the company here spot in some of these cities. That's what Travis was able to do.
Well yeah, he deflates. That was a different version. This is more about why people are moving forward. In Texas, you know, it's not about they're trying to win taxes though that is part of it.
It's, you know, if somebody, if you were like Gary mistreating me right now, it's a headache for me. People literally go like literally our relationship right now. Think about that in Florida that's that fucking proven. In New York you died.
Gary yourself, you know, touch on something there. As far as you talked about a lot. Let me go back because I want to lose it. That's why I, I can't fix the cultural thing every time, but I can fix the operational process to get to good work.
And the oper you have a revision post a prior make a revision post another handler platform actually in fact team for fun because we're talking about this right now, Matthew and I in articles. Let's make that same video revised a little bit harder, a little bit more dynamic, a little bit more similar to. Let's just make three different versions of what we just made and let's suppose that's on the platforms or handles. Yeah, that was just.
I've always been. I mean, my mom, as early as when I was 5, 6, 7 years old, actively called me golden heart, golden hearted boy. I was just always. I see it.
I see it myself. Oh my God. Like now I know what my mom saw. Like Xander at a very early age, four or five years old, had empathy.
Like someone got hurt. He's playing over here. He'll go over and so it's ingrained, but then you have to refine it. And I think some people start that way.
You know what I did well. And again, it could be DNA, could be parent, it could be circumstance. I didn't give up on people when I was treated with hate. I think people go into a shell.
I think a lot of people start off. Not everyone starts off potentially loving and open. It's. What do you do when you're met with that person in negativity?
Darkness. I doubled down on love, Heart, light. I think a lot of people go into a shell and they protect themselves. This is what I think about insecurity.
I was strong enough to your bullying. I was strong enough to feel bad for you. I'm trying to help you make a joke. Be like, yo, come on.
Versus fight back. Now that doesn'. You're a walk over. Like, I'm not gonna let anyone punk me, you know.
But on my first reaction to your disrespect, I don't feel like you're pumping me. I want to see if I can give you a little benefit of the doubt. In fact, I have a business meeting with someone who a year ago at Super bowl, like 13 months ago, I. I remember the event.
Did not realize it was the same human being. That human being pumped me so hard in a business dinner 10 years ago, downright rude. Didn't know the context of the situation. As an investor of what I was getting, I got some advisory shares to help a business.
This guy at dinner just out of nowhere, rudely, abruptly shits all over me, says, you brought no value. We didn't care. As fuck you. Like, very rude.
I ate it. And calmly. People at dinner like, trying to trash my reputation. I said, I appreciate where you're coming from.
This chemical's raging, like wanting to pick up knife and like, let's go. But had the strength to say, hey, I just don't think you know all the details. This founder that you're trying to protect is clearly not educating you on all the things that have been going on. You're coming from your ivory tower.
You're not in the dirt. And this is your judgment on me because I'm an easy target. He apologized to me over a cocktail at a Super bowl, and I did not remember it was him. That's the interesting part of that story is not only did I address it the way I addressed it, it was such a non event to me that I didn't even recall it as a human being.
It's one thing to have the emotional intelligence, strength to be a bigger man. It's another thing to like, have it be such an event that you don't even recall who it was. Talk about water off of your bath, right? Because there are times I remember people razzing me that I.
I'm gonna get. I'm get you, Stan later, you know? Anyway. You mean the 98% of people are gonna believe this by realizing that not everything's about me?
It's crazy because I'm so scary and yet I think nothing's about me. Do you know what saying that is like? If anyone on this screen has the permission to potentially think some things about them, it's someone who has a lot of life, right? Has a big platform, has had a lot of impact.
I am who I am. It is people who say me, Gary. Have no idea how many people give impact their life. I sure do.
Yet I have the humility to understand that everyone's actions have nothing to do with it. It's a tough place for people. That too, yeah. I think people that don' credibility or any data to support why they should not be humble are not humble.
I'm just so grateful. I. I've been saying it over the last three, four years. It's very challenging to say out loud that your humility is your superpower.
Because by nature, you saying it potentially looks to people as. How can you be humble for saying you're here? I don't know. Like, there's that detachment.
I'm analyzing myself without being within myself. I'm so grateful for it. I wonder if the whole thing falls apart without my humility. But that doesn't mean that I'm not capable of understanding my impact.
My humility doesn't detach the ability to understand all the skills and all the good, the accolades. I'm aware of them. They're just so not defining of me that I'm able to not let it penetrate me. Which also means I don't let the failures penetrate.
Never. I only analyzed it after I realized it. There was never conscious day of like, oh, I'm about to get known. I say this a lot, but I mean it.
I'm not capable of not being myself and who I really am as a nice person. That's it. Anyway, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded.
I appreciate your attention and thanks for being part of the stream. See you later.