EPISODE · May 9, 2024 · 58 MIN
The Death of the Follower? | Growing a Fruitful Brand Podcast | Episode 59
from Growing a Fruitful Brand Podcast · host Fruitful
Jack Conte’s 2024 SXSW talk “The Death of the Follower & the Future of Creativity on the Web”Subscribe to Growing A Fruitful Brand where ever you get your podcasts!YOUTUBEAPPLESPOTIFYIf you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/
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What this episode covers
Why does it seem so hard to build a social media following for my business? And why do I feel like I need one so much? At SXSW 2024, Jack Conte (founder of Patreon and the band Pomplamoose) gave a provocative talk called “The Death of the Follower & the Future of Creativity on the Web”. In his talk, Jack chronicles the history of social media, the magic of the “subscribe” button – and why everything suddenly feels different on social media now. His insights inspired this episode. Join Raj and Ben as they… Dismantle the myth of building a social media following, Reveal the truth about what you should be focusing on as a business Show how you can start to build a real community that actually drives sales! They also get into the rise of subscription platforms like Patreon and Substack – that enable “Super Fans” to support creators, in trade for exclusive content and community.
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The Death of the Follower? | Growing a Fruitful Brand Podcast | Episode 59
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