“The decisions I make today? They won’t hit a plate for four years" with Charlie Perry, Trent Bridge Wagyu

Charlie Perry reckons he might know more intricate details of the health of his Wagyu bulls than he does of his kids! He's fascinated by the genomic data behind every calf he breeds, which allows him to make incremental genetic gains for the betterment of the supply chains he services.  And he'd have to be pretty patient too, with the results of the careful breeding decisions he makes today taking four years to show up on the consumer's plate.  With the 2025 Trent Bridge Wagyu bull sale around the corner, Charlie explains what it takes to produce an animal he believes in, the vulnerability of opening your farm gate to auction his year's efforts, and how his family transitioned from super fine merinos to producing some of the highest quality wagyu genetics in the industry.takeawaysBeyond commercial metrics, the consumer eating experience is paramountGenetic advancements have transformed Wagyu breeding practicesSale day is an exciting but sometimes daunting event, with so much blood, sweat and tears going into the whole affairBuilding relationships with clients is essential for long-term successA clear vision and execution are vital for navigating market fluctuationschapters02:41 Wagyu Cattle: Breeding and Business Insights05:48 Transition from Sheep to Cattle: A Family Journey08:48 The Importance of Consumer Experience in Beef Production11:26 Genetic Advancements in Wagyu Breeding17:30 The Pressure of Sale Day: Expectations and Reality26:20 Future of the Business: Vision and LegacyLocated at Aberfoyle on the Northern Tablelands NSW, Trent Bridge Wagyu is a family owned and operated stud producing high performing bulls for the Fullblood and F1 market since 2005.There is so much to love about what Charlie is building. Learn more about the Trent Bridge Wagyu story and the 2025 Bull Sale on September 4th, on farm and online via AuctionsPlus. Last year's sale was an absolute cracker and this year's is set to be even bigger. Register for your sale catalogue here. If you enjoyed this episode, share with a friend and let us know your thoughts at [email protected].  Don't forget to rate, subscribe, and leave a review!