EPISODE · Jul 15, 2026 · 29 MIN
The Delivery Business Giving Wineries, Ranchers, and Food Banks an Alternative to Amazon (Part 2/2)
from Millionaire University · host Millionaire University
#993 Capital, capital, and capital — that's what Adam Haber says it takes to build a business, and in part 2 of this two-part episode, he doesn't hold back on the hard truths. Adam, co-founder and CEO of Trellus, returns to Millionaire University to talk AI's role in logistics-heavy businesses, why he believes the market will eventually narrow to just a few dominant AI players (much like the auto industry and dot-com boom before it), and how to know when — and where — to expand to a new location. He shares his hiring philosophy of prioritizing kindness over resume lines, why he refuses to keep a toxic employee around no matter how hard it is to let them go, and the real story behind Trellus almost shutting down before finally finding its footing. Adam closes with the one question he wishes more interviewers would ask founders: what was your biggest setback, and how did you handle it? What we discuss with Adam: + AI as a tool, not a replacement + Predicted AI market consolidation + Lessons from the dot-com boom + When to expand to new locations + Asset-light vs. asset-heavy expansion + Delegating and trusting partners + Why toxic employees must go fast + Hiring for kindness over resume + Acquiring early customer evangelists + Capital as the top startup priority Thank you, Adam! Check out Part 1 of this episode. Check out Trellus at ByTrellus.com/Delivery. Follow Adam on LinkedIn. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Delivery Business Giving Wineries, Ranchers, and Food Banks an Alternative to Amazon (Part 2/2)
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