The Desire Brand Effect with Tracy Matthews

Dive into a no-holds-barred conversation with Tracy Matthews! We're here to bring you the real, raw, and unfiltered journey of a woman who’s mastered the art of reinvention. Tracy's entrepreneurial story is nothing short of inspiring; packed with hard-earned achievements and lessons learned from the frontlines of creativity and business. We explore Tracy's deep emotional connection to her work and how she's navigated various platforms to amplify her voice.   Tracy’s latest triumph, her book The Desire Brand Effect, takes center stage as we discuss how she transformed her business by embracing creativity. Her journey into jewelry-making highlights her knack for reinvention and the importance of staying adaptable in the business world. We also dive into the nitty-gritty of creating content that resonates and the significance of overcoming resistance and fear. Tracy shares her experiences hosting retreats and masterminds, emphasizing the calling-in process and the value of fostering a supportive community.   Whether you're an aspiring entrepreneur or a seasoned business owner, Tracy’s insights on embracing creativity and overcoming challenges are bound to leave you inspired and ready to take on new challenges. Don't miss out on this powerhouse episode!   What you'll hear in this episode: [00:50] Introducing Tracy Matthews [01:20] Discussion on creativity and reinvention [01:45]Tracy's emotional connection to her work [02:45] Podcasting challenges and platforms [04:00] Tracy's coaching and business ventures [06:40] Tracy's book, The Desire Brand Effect [08:45] How Tracy reinvented her business [14:55] Embracing creativity in business [18:30] Podcasting and content creation [19:30] Creating content that resonates with people [20:00] Embracing creativity in business [21:35] The importance of problem solving [22:20] Hosting retreats and masterminds [24:05] The calling in process [26:25] Overcoming resistance and fear [32:10] Tracy's journey into jewelry-making   Connect with Tracy: On IG: @tracymatthews   Check out her website https://tracymatthews.com/   Connect with Jess: Join the Fuck Yeah Friday text community by texting “FRIDAY” to 619-332-3045 https://my.community.com/jessburgio?t=FRIDAY   Book your connection call with me https://calendly.com/unscriptedthepodcast/15-min-discovery-call   Create a state of flow and focus with Flocus and use code UNSCRIPTED at checkout to save 20% https://www.volarenutrition.com/   Get 25% off your Glōci order with code JESSICABURGIO https://getgloci.com/discount/JESSICABURGIO    Connect with me on IG @jessicaburgio   Learn more on my website https://www.jessicaburgio.com/