The devil wears Prada — and rides in a Mercedes Maybach

This article is by Sarah Chea and read by an artificial voice. Two decades after the original, "The Devil Wears Prada 2" premiered in Korea on Wednesday, featuring Mercedes-Benz's flagship one-of-a-kind customized Maybach S-Class. The bespoke Maybach S-Class appears alongside the film's central character, Runway magazine editor-in-chief Miranda Priestly, portrayed by Meryl Streep. Mercedes-Benz Korea said the car features a distinctive high-heeled pitchfork emblem, an enlarged illuminated grille and a meticulously tailored interior crafted under its Manufaktur program, the brand's in-house customization division. Beyond the Maybach S-Class, a broad spectrum of the Mercedes-Benz lineup is woven throughout the film, including the S-Class, the GLE, the all-electric G-Class, the V-Class and the Sprinter. The 2006 film also featured the S-Class from Mercedes, establishing an early connection between the brand. "In this sequel, we continue that relationship with the Maybach S-Class at its center, an emblematic collaboration that revisits the shared values and heritage cultivated by two icons," Mercedes-Benz Korea said. Mercedes-Benz plans to roll out a series of campaigns built around scenes from the film, including video content, premium key visuals for print and digital platforms, behind-the-scenes footage, social media campaigns and market-specific events, which will be released in phases through June. Mercedes-Benz Korea provided Meryl Streep with a Maybach S-Class during her promotional visit to Korea on April 8 and 9.