The Difference Between Affiliates and Influencers | Kelsey Eyers & Lori Lefcourt | Rexxy | Bonus Ep

Kelsey started her first brand, Sweat CBD in 2018 which she grew using affiliate marketing. She then went on to freelance her affiliate marketing services and eventually built a full service agency called BossBoxx. Lori started her career on Wall Street and then went on to launch a brand called Unicreamer and also take her experience to the agency world. Lori and Kelsey were introduced by Chris Harder after both joining his mastermind. Shortly after they started working together they realized that they had very similar goals and interests and both had a passion for helping brands. They decided to join forces and work together to help product based businesses start, launch & scale. After about a year of working together, they started to realize that affiliate marketing was bringing their clients the best results. They had a dream to help brands large and small build organic affiliate marketing programs that could help them scale the way affiliates helped both of their brands in the past, and Rexxy was born. Rexxy is an affiliate marketing hub where companies of all sizes can find tools and resources to design, launch, and scale a high-converting affiliate marketing program. While they continue to grow their agency, the Rexxy team is also gearing up to design and launch an affiliate tracking software in 2023.In This Conversation We Discuss: [00:00] Intro[01:31] Clients that Rexxy works with[02:40] Affiliate marketing vs influencer marketing[04:08] How Kelsey & Lori started with affiliate marketing[06:25] Is Kelsey’s CBD brand still around?[07:26] Pivoting 101[08:16] Niching down and adding value[09:01] Rexxy’s self-implementation option[10:29] Why Rexxy created their playbook[11:02] The evolution to an enterprise option[12:18] Affiliate and paid media is a hard comparison[12:53] How Rexxy works[13:52] Returns on affiliate marketing is brand dependent[15:05] The similarities between FB ads & Rexxy’s approach[16:10] Sales vs personalized brand awareness[17:56] The future of affiliate marketing[19:30] Good offer doesn’t always mean more money[20:14] How Rexxy makes a unique offer[21:41] Where to find RexxyResources:Subscribe to Honest Ecommerce on YoutubeMaking it easy & affordable to build & scale a revenue-generating affiliate program for your business rexxy.coJoin Rexxy’s community for free members.rexxy.coThe all-in-one system to design, launch & scale a high-performance affiliate program for your company rexxy.co/playbookConnect with Kelsey linkedin.com/in/kelsey-eyers-b120291b4Connect with Lori linkedin.com/in/lori-lefcourt-68139229If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!