The Difficulties of Marketing Vice Products | Charles McElroy | Goldleaf

Charles McElroy is founder of Goldleaf, a science-forward printing company specializing in guided notebooks and elegant prints for cannabis patients, growers, and enthusiasts. Based in Cincinnati, Ohio, Goldleaf sells to 5 continents and custom designs for like-minded organizations around the world. In This Conversation We Discuss: [00:00] Intro[01:12] Quick background for Gold Leaf[01:53] Where the idea of Gold Leaf came from[05:49] Working to gain experience[07:52] Novel ideas vs niches[10:51] Marketing vice products[12:44] The challenges and benefits of SEO[14:30] Sponsor: Electric Eye electriceye.io[14:50] Sponsor: Mesa apps.shopify.com/mesa[15:34] Sponsor: Gorgias gorgias.grsm.io/honest[17:00] Sponsor: Rewind rewind.io/honest[17:33] Sponsor: Klaviyo klaviyo.com/honest[18:20] SEO capabilities of Shopify[19:20] The iterative process of SEO[19:47] On-page and off-page SEO[23:41] The Shopify link structure[24:56] Goldleaf’s tech stack[27:51] Native vs third-party integrations[28:57] Customizing Shopify notifications[29:06] Integrating orders from multiple sources[31:27] Go where your customers are[34:08] The difficulty of being shadow banned[36:30] The Farm Bill actually made the industry worse[37:51] Where to find GoldleafResources:Subscribe to Honest Ecommerce on YoutubeBotanical science with thoughtful, minimalist design shopgoldleaf.comScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!