The Divided Brain: Understanding Human Behavior in Branding and Business

The Divided Brain: Understanding Human Behavior in Branding and Business with Paul LarcheMy guest today is Paul Larche, author of The Divided Brain and a behavioral brand strategist.Paul spent more than four decades building media brands, including founding Larche Communications, which grew into a five-station radio group. He’s also a member of the Ontario Association of Broadcasters Hall of Fame.Today, Paul focuses on what he’s learned about human behavior, branding, and the way we actually make decisions. His book, The Divided Brain, explores the powerful instinctive part of our brain that often makes the decision before our rational mind gets involved.Connect with Paul Larche: LinkedIn | Instagram | AmazonSPONSORED BY: This episode of Your Partner In Success Radio is sponsored by Roberta Fernandez, The Mind Stylist.We spend a lot of time talking about how the brain influences the decisions we make, but what happens when the way we're thinking is actually getting in our way? That's where Roberta comes in.Through Your Mind Stylist, she helps people understand their thinking patterns, strengthen emotional intelligence, and make meaningful changes in the way they approach life and business.To learn more about Roberta and the work she’s doing to help people understand their minds and create meaningful change, visit yourmindstylist.com. We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: [email protected]