The Doctor Mindset: Start Telling The Truth. Ft. Eric Peterson

In this episode, Michael LaFido sits down with Austin agent Eric Peterson to discuss one of the toughest challenges agents face today: 👉 Having honest pricing conversations in a shifting market. As markets move from strong seller conditions to buyer markets, many homeowners remain anchored to 2021 prices. Michael shares how to position yourself as the trusted expert — not the “disappointment” — by using data, transparency, and confidence. 🔑 Key Takeaways: The market determines value — not past sales. There’s a difference between being “nice” and being honest. Managing expectations early builds long-term trust. Days on market can hurt leverage. For unique luxury homes, use a bifurcated pricing approach (separating land value from structure value). If you want to dominate luxury listings in any market, this episode will help you reframe tough conversations and strengthen your authority. Make it a great day.