The Don Rico Story: How 18 Years of Research Created a Double Gold Tequila

What does it take to create an award-winning tequila brand? In this exclusive interview, I sit down with Rick Olivo, founder and CEO of Don Rico Tequila, to discuss his incredible 18-year journey from tequila enthusiast to brand owner. Rick shares how a bad tequila experience kept him away from tequila for more than 20 years, how he became immersed in the tequila industry, and how years of studying agave, production methods, fermentation, distillation, and terroir eventually led to the creation of Don Rico Tequila. We dive deep into: The story behind Don Rico Tequila Winning Double Gold at the Agavos Awards Why Don Rico uses both Highland and Valley agave Fermentation, distillation, and production details NOM 1608 and the Los Valedores Distillery The difference between Blanco, Reposado, and Añejo Future plans for high-proof tequila and extra añejo releases The challenges of launching a tequila brand What Rick learned from visiting distilleries across Jalisco If you love tequila, additive-free tequila, agave spirits, distillery stories, and learning what goes into creating a premium tequila brand, this interview is packed with information you won’t want to miss. Have you tried Don Rico Tequila? Let me know your thoughts in the comments below! Subscribe for more tequila reviews, interviews, blind tastings, distillery stories, and tequila education. #DonRicoTequila #TequilaInterview #RickOlivo #AdditiveFreeTequila #TequilaPodcast #TequilaEducation #TastingTequilaWithBrad