The Do's and Don't's of Effective Marketing with Jeanne Omlor | BWI #50

Episode 50 - The Do's and Don't's of Effective Marketing with Jeanne Omlor One thing about marketing is for certain, if you are not constantly doing it, you are not doing it in a way that is as effective as you could be. The entire point of the process is to consistently position yourself in a way to be able to sell. And you should always be selling. Always.   Key Moments:  What does not count as legitimate as marketing activities that will push the needle? Why consistency and persistence are so important when it comes to marketing How marketing rarely works if it is not an ongoing consistent effort Why you need to be selling all the time and not just when you have a product launch How you can be ubiquitous, or appear to your target market to be seemingly everywhere The role of podcasting in your overall marketing picture and how to use it in the mix Why referrals are great to have but not something that should be relied on as a sole method of bringing in new business and promoting sales Ways to get out there and start to achieve brand recognition for your business What is background marketing and how you can integrate it into your operation Why you are better off doing fewer things more consistently than trying to be all over but not doing an effective job of being anywhere   Favorite Quote: "Marketing is a machine, and the Machine never stops."  -Jeanne Omlor   Connect with Jeanne:  The first important thought I remember having was that "Anything Is Possible". My parents moving me and my nine siblings from California to Australia might have had something to do with this. I believe anything is possible and that people have the genius within them to find and live in their Genius Zone... their Ultimate Potential without burnout and without burning those who surround them.  For more information on her coaching programs for coaches: www.jeanneomlor.com/reviews/ For Elite coaching for CEOs, celebrities, and Icons: https://jeanneomlor.com/private-label-advisory/ Follow Jeanne on Instagram: https://www.instagram.com/jeanneomlor/