EPISODE · Jul 27, 2025 · 10 MIN
Do the Hard Thing First: How Cold Calling Built My Whole Business
from Wildly Appropriate w/ Krissy Marsh · host Krissy Marsh
You put off the one call that matters and do everything else around it... here is the fix.Eat the toad. First thing every morning, do the ugliest task on your list. The hard call, the gym, the conversation you keep dodging.Krissy built a real estate company on it. She mastered the thing everyone hates, cold calling, and it brought 99% of her business.What you'll get:• The one rule that kills procrastination• Why hard tasks build careers fastest• How to spot the high-impact toadChapters:(00:00) One simple rule(00:38) What eating the toad means(02:23) Hard things built my business(04:43) The morning window(05:51) The ripple effect(07:36) The conversation you avoid(08:49) Make it routinePlan your week around the hard things first. Pick five, eat the toad, let the week flow. Deeper cut in the newsletter.Follow:Newsletter: https://wildlyappropriate.substack.com/Instagram: @wildlyappropriatepodcast (https://www.instagram.com/wildlyappropriatepodcast)TikTok: @wildlyappropriate (https://www.tiktok.com/@wildlyappropriate)YouTube: @WildlyAppropriate (https://www.youtube.com/@WildlyAppropriate?sub_confirmation=1)Krissy on Instagram: @realkrissymarsh (https://www.instagram.com/realkrissymarsh)Krissy on TikTok: @realkrissymarsh (https://www.tiktok.com/@realkrissymarsh)Listen:Apple: https://podcasts.apple.com/au/podcast/wildly-appropriate-w-krissy-marsh/id1790057838Spotify: https://open.spotify.com/show/1TIH5sHckXXmnh8qjMb43SProduced by Dreamers Mediawww.dreamersmedia.co
What this episode covers
You put off the one call that matters and do everything else around it... here is the fix.Eat the toad. First thing every morning, do the ugliest task on your list. The hard call, the gym, the conversation you keep dodging.Krissy built a real estate company on it. She mastered the thing everyone hates, cold calling, and it brought 99% of her business.What you'll get:• The one rule that kills procrastination• Why hard tasks build careers fastest• How to spot the high-impact toadChapters:(00:00) One simple rule(00:38) What eating the toad means(02:23) Hard things built my business(04:43) The morning window(05:51) The ripple effect(07:36) The conversation you avoid(08:49) Make it routinePlan your week around the hard things first. Pick five, eat the toad, let the week flow. Deeper cut in the newsletter.Follow:Newsletter: https://wildlyappropriate.substack.com/Instagram: @wildlyappropriatepodcast (https://www.instagram.com/wildlyappropriatepodcast)TikTok: @wildlyappropriate (https://www.tiktok.com/@wildlyappropriate)YouTube: @WildlyAppropriate (https://www.youtube.com/@WildlyAppropriate?sub_confirmation=1)Krissy on Instagram: @realkrissymarsh (https://www.instagram.com/realkrissymarsh)Krissy on TikTok: @realkrissymarsh (https://www.tiktok.com/@realkrissymarsh)Listen:Apple: https://podcasts.apple.com/au/podcast/wildly-appropriate-w-krissy-marsh/id1790057838Spotify: https://open.spotify.com/show/1TIH5sHckXXmnh8qjMb43SProduced by Dreamers Mediawww.dreamersmedia.co
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Do the Hard Thing First: How Cold Calling Built My Whole Business
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