The economics of the Tour de France

Yesterday was only day 3 of the Tour de France but 22 teams with 8 cyclists each are keeping me glued to the TV. Every day's stage is a big discussion point about coffee in the office. The Tour de France is almost 3500 kilometres, through the mostly breathtaking Italian and French countryside. There are two individual time trials, and the race is over 7 mountain passes. The fastest speed ever measured down such a mountain pass is 106km per hour. It is a spectacle, but where is the money? This episode is supported by Economic Research Southern Africa and the NWU Business School.