EPISODE · May 25, 2026 · 14 MIN
The "Empty Chair" Strategy That Built Amazon (ep 311)
from Let's Talk Marketing w/NDUB · host Nathan A Webster
Ever wonder how Amazon dominates almost every market it enters? It all comes down to a simple yet incredibly powerful strategy that Jeff Bezos used in early board meetings- the "Empty Chair." In Episode 311 of the Let's Talk Marketing Podcast, Nathan Webster (NDUB) breaks down the concept of the Empty Chair, which represents your ultimate target customer, and explains why leaving a seat open for your "Client Avatar" can completely revolutionize your decision-making and marketing psychology. If you're tired of shouting into the void and want your marketing to generate real leads and conversions, you need to understand exactly who you are talking to. Strategyzer: https://youtu.be/wlKP-BaC0jA?si=g32i9qps7yAsLwaB Watch the full episode. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
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The "Empty Chair" Strategy That Built Amazon (ep 311)
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