The End of 'Good Enough' Creative

In this episode of Creative x Tech, Caroline Levere, SVP, Performance Creator of New Engen, discusses how brands can scale creator content programs while maintaining true authenticity. She shares insights on the common mistakes brands make with rigid guidelines and how different demographics view generative creative content. The conversation also explores the fluctuating pendulum of AI adoption in the creator economy and explains why human discernment remains irreplaceable.