The Engagement Extractor: Get More Engagement on Social Media

If you've ever felt like you're posting into the nether… if you feel invisible… if all you get is crickets on social media… this is for you. I've just taught my clients a training called The Engagement Extractor, and in this episode I'm giving you the mini version: the tactics, tools, and beliefs underneath it. Here's the truth: for most people it's not the algorithm… and it's not effort. I believe your content isn't personal enough. And remember this: content doesn't convert, conversations convert. The job of content is to generate conversations. The "Big 6" content types (and the 3 that work best) The six types are: 👉🏼Personal beliefs 👉🏼Personal stories 👉🏼Lifestyle shares 👉🏼Results shares (your results + client results) 👉🏼Engagement questions 👉🏼Invitations From my own best-performing posts, the winners are: beliefs, stories, and engagement questions. And here's the line to steal: Tips get saved. Stories get shared. Beliefs get argued. Why personal content wins 👉🏼Stories are relatable 👉🏼Beliefs create reactions 👉🏼Intimacy drops "commenting friction" 👉🏼Real stuff cuts through polished stuff 👉🏼Comments matter (they carry way more weight than likes, and they start conversations) The 9 places to pull content from (so you never say "I've got no stories" again) These prompts come from your actual week, not your head: Moments — what actually happened this week? Reactions — what made you think something again? what did you watch/see? You — what did you catch yourself doing this week? People — anything someone did/said that stood out? Wins — what's a small win from this week? Standards — what's something you'd never do? Decisions — what did you decide this week? Outside of work — what happened that's nothing to do with business? Random — what's stuck in your head? Homework (do this before you click off) Open your notes/calendar/photo album and look at the last 7 days. Write down one moment, one reaction, one belief — then post it with no polish and no overthinking. Connect with Me Instagram - https://www.instagram.com/paulmortofficial Facebook - https://www.facebook.com/MrPaulMort/ LinkedIn - [www.linkedin.com/in/paul-mort](http://www.linkedin.com/in/paul-mort) TikTok - https://www.tiktok.com/@paulmort YouTube - https://www.youtube.com/@paulmortofficial JOIN THE 90-DAY MANSFORMATION WAITLIST: Give me 12 weeks and I'll personally coach you to sort your head out, fix your business and get your life back on track. https://training.worklifebalance.biz/mansformation-waitlist NEW FREE TRAINING: The Emotional Cycle of Change - Why Change Feels So Hard, and How to Stop Falling Back Into Old Patterns Every Time Life Kicks Off https://worklifebalance.biz/emotional-cycle-of-change-download Free Training: 3 Pillars to More Profit, More Time and Getting Your Passion Back https://www.paulmortmasterclass.com/optin1713871707473