The Engineer Who Realized Ecom Is Optimizing the Wrong Thing

In this episode of ChaiNet, we sat down with Noel Mathew, founder of Skie Labs and creator of Shopscan. After years of witnessing performance issues destroy stores at scale at Fynd, Noel built an AI tool to identify hidden conversion killers that cause stores to quietly bleed revenue due to slow loads and broken experiences.We discussed the reality check of how many potential sales are lost to poor infrastructure, and why store owners often focus on the wrong things.Key topics covered included: ✅ The paradox of spending heavily on ads while the store’s foundation hemorrhages conversions. ✅ Why faster stores convert significantly better, and exactly what breaks first when yours is slow.✅ Insights gained from using AI to audit millions of live production pages. ✅ An analysis of Shopify’s new native AI tools for reporting and fixing issues.✅ Actionable advice for store owners on what to check immediately to stop losing sales.This podcast is a must-listen for anyone looking for practical insights on solving expensive hidden challenges. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com