The Entrepreneur's Journey with Kass and Mike Lazerow

In this episode of The Sandwich Generation Survival Guide, host Candace Dellacona welcomes entrepreneurial power couple Kass and Mike Lazerow. They discuss their book Shoveling $h!t: A Love Story, which details how to successfully build your business, and shares the harsh realities and joys of entrepreneurship.During the episode, Kass and Mike delve into their origin story, the importance of picking the right partner in business as in life, and how they support the entrepreneurial community through investments and mentorship. They reveal their four-part approach—vision, communication, mindset, and workload—and the creation of their Go-Gauge™ to help evaluate business ideas. Kass and Mike also discuss work-life balance, offering personal anecdotes about juggling family life with running a business, the significance of modeling good behavior for their children, and the importance of consistency in both personal and professional spheres. The episode wraps up with a note on their continued commitment to giving back through initiatives like Cycle for Survival.00:00 Introduction and Guest Welcome00:29 Kass and Mike's Origin Story02:34 Entrepreneurial Journey and Book Inspiration04:16 Writing the Book Together06:22 The Importance of Picking the Right Partner15:22 The Go-Gauge™ and Evaluating Business Ideas22:22 Balancing Family and Entrepreneurship29:28 Modeling Success for Kids and Founders34:38 Conclusion and Book Pre-order InformationTo preorder Shoveling $h!t: A Love Story, visit:shovelingshit.comFor more information on Kass and Mike, visit:kassandmike.comcycleforsurvival.orgFollow Kass and Mike on social media:https://www.facebook.com/kassandmikehttps://www.instagram.com/kassandmikehttps://www.linkedin.com/company/kassandmike/https://www.tiktok.com/@kassandmikehttps://www.youtube.com/channel/UCgLzz0yep6lUaE5i62zMXTw