The ever-blurring line between humans and technology in the Market Research sector with Horst Feldhaeuser

In this episode of Now that's significant, Horst Feldhaeuser delves into that ever-blurring line between humans and tech, bringing insights from his 20+ years in the Market Research sector. He looks into: How our curiosity, our experiences, our ideas and intuitions – things that are inherently human - together with technology lead to successful business decisions and outcomes for clients.How technology solutions are giving us the time back to feed that curiosity.Why you need to involve the people that work on the processes you want to improve first and foremost.Why new technology solutions often come with new processes and implementation pains. And that’s why you need a senior leadership sponsor and should start small.And why you need to find the right partner, people, and capabilities to look at those sticking points that you want to improve. If you like this episode, please subscribe to the podcast, share it with others who might also find it helpful, and get in touch if you’d like to be on the show. Thanks for listening to Now that’s significant.