The Evolution and Future of Competitive AI Strategy in Modern Business

from C-Suite Sales & Marketing Perspectives · host Steven MacDonald

Episode #292: Jamie Thorpe, Chief Experience Officer & UK Service Line Leader for CX at Ipsos in the UK, shares how AI is reshaping customer experience, business growth, and competitive differentiation in modern organizations. He explains why companies must balance automation, personalization, and efficiency with authentic human connection and trust. He also outlines how organizations can align culture, leadership, and customer understanding to build stronger relationships in an increasingly AI-driven world.

Episode metadata supplied by the publisher feed · Published May 13, 2026

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The Evolution and Future of Competitive AI Strategy in Modern Business

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