The Evolution of Measurement in Affiliate Marketing

from The IAB Australia Podcast · host IAB Australia

In this episode, we delve into the evolution of measurement for affiliate marketing investments, unpacking the complexities of incrementality and revenue tracking. Featuring insights from Adam Furness, MD of APJ for Impact.com, and Roger Lee, Head of Performance Marketing for the Brand Collective Group, we discuss the challenges marketers face in a fragmented digital environment and the innovative solutions being implemented to enhance measurement accuracy.See omnystudio.com/listener for privacy information.

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This episode is 32 minutes long.

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This episode was published on March 31, 2025.

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