EPISODE · Jul 15, 2025 · 43 MIN

The Evolution of Ticket Sales – Matt Peterson, SF Giants

from Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing · host Sports Geek

Matt Peterson, Vice President of Ticket Sales and Premium Seating at the San Francisco Giants, joins Sports Geek. Matt shares insights on the evolution of ticketing from paper to digital, the importance of data-driven decision making in pricing strategies, and how the Giants continue to innovate in premium seating experiences. Discover what makes the Giants' organisational culture special and why so many executives have long tenures with this storied MLB franchise. Show notes - https://sportsgeekhq.com/the-evolution-of-ticket-sales-matt-peterson-sf-giants/

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This episode was published on July 15, 2025.

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