The Evolving Landscape of Travel : Adapting to a Digital World (with Juho Pesonen)

🗣️🎙️ Interview with Juho Pesonen, Professor at the University of Eastern Finland Business School In this episode, we delve into the ever-changing world of travel with a captivating conversation with Professor Juho Pesonen. As a leading expert in the field, Juho shares his invaluable insights on the digital transformation sweeping through the tourism industry. 💡 Juho breaks down digital transformation into three categories : Enhancing customer value Boosting operational efficiency Pioneering novel business models. We also discuss the associated challenges, with a particular focus on customer experience, automation, AI and the possibilities of a more sustainable travel industry. 🚀🌎  🎙️ In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯 This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at ⁠⁠www.resilienttourism.ch⁠⁠. This content is produced by the ⁠EHL Hospitality Business School ⁠with the support of ⁠Innosuisse⁠.