🇬🇧 The Evolving Role of the CRO: lessons from a 4x Chief Revenue Officer

from Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger] · host Cremanski and Company

🎙️ Beyond Revenue welcomes Frederick Crosby, a four-time Chief Revenue Officer, to explore the evolving role of the CRO in today’s fast-paced, AI-powered business landscape. Hosted by Michael Jäger, this candid conversation dives deep into:🚀 Wild growth stories from PayPal, Western Union, Veem, and Trustly📊 Why CROs must master data, interdependencies, and operational strategy🤖 The real impact of AI on GTM teams and why laziness is the biggest risk🧩 The power of RevOps, full-funnel metrics, and aligning sales, marketing & CS🧠 What it really takes to be a next-generation CRO in a complex marketWhether you’re a seasoned revenue leader or aspiring to step into the CRO seat, this episode delivers insights, frameworks, and battle-tested lessons you won’t want to miss.🎧 Listen now and level up your go-to-market leadership.

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This episode is 36 minutes long.

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This episode was published on June 2, 2025.

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