The Exact Positioning Shift SOFTSWISS Is Making for Regulated Markets in 2026 | iGaming Real Talk

Welcome to another episode of Marketing Decoded, our special series from ICE Barcelona 2026!In this episode, Valentina, CMO at SOFTSWISS reveals how the leading B2B iGaming technology provider is updating its brand positioning to stay ahead in a maturing industry, focusing on regulated markets, shared ambition with partners, and building long-term commercial value.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration with iGaming RepublicKey Points:- Why a clear positioning statement is the foundation of successful marketing (and why many teams still miss it)- SOFTSWISS’s evolution beyond the iconic “Grab Success” campaign and the new focus on maturity, technical excellence, and international growth- The refreshed stand design at ICE Barcelona 2026: cleaner, whiter, more serious, the first public step of the 2026 strategy- Three defining 2026 trends: regulation as core strategy, practical AI execution (not experimentation), and brand strength as the ultimate competitive edge- Why retention beats pure growth, and the power of emotional brand connection in B2B- Valentina’s book recommendation every marketer should read: “How Brands Grow” by Byron SharpQuick takeaway: SOFTSWISS proves that as the iGaming industry matures, strong positioning, partner-first thinking, and consistent brand evolution are what separate the leaders from the rest.Like, subscribe, and share your favourite B2B iGaming marketing insight!#marketingdecoded #softswiss #b2bigaming #brandstrategy #igamingmarketing