The Exit Playbook: Growth, Acquisition, and Leadership Evolution with Tom Telford of Clarity

In this GYDA Talks, Rob talks to Tom Telford. Tom is Clarity’s Chief Digital Officer. He has been leading digital marketing teams for over 20 years. He started out in ‘dot coms’, way before the technology was able to meet the ambition of this new era! This has given Tom a unique set of expertise which underpins his position leading Digital Marketing teams globally.Rob and Tom discuss Tom’s journey through agency growth to acquisition and the evolution of leadership.The Growth and Acquisition of Three White HatsCurrent Scale of ClarityThe Process of Being AcquiredTransition and Changes in Roles and LocationDifferences Between Running a Small vs. Large AgencyChallenges in the Transition of LeadershipLessons Learned Regarding Metrics and DisciplineLeading Through the Acquisition of Three White HatsPersonal Development and Perspective on Freedom