The exponential value of insights during challenging times with Febronia Ruocco

On this episode of Now that’s Significant, a market research podcast, we are joined by Febronia Ruocco, a Global Strategic Insights Director consultant, having worked for a number of notable companies and brands such as Cadbury, Diageo, Heineken, McDonalds, Mars, and Heinz. She is incredibly passionate about empathic leadership of high performing teams and currently also a mentor for both Women in Research and the Durham University Leadership Academy.  On the show, we discussed the vital role market research plays in turbulent times, and how dangerous knee-jerk reactions can be to economic slowdowns. We looked at how market research has changed and is changing to help us better understand our world.  We touched on the different types of turbulence and the market research tools to help us through each type.  Febronia discussed how market research can help organizations set sound strategic foundations, as well as guide tactical programmes of work.  And lastly, we covered how off a few easy wins that organizations can make to help them get through these times with greater confidence.  We hope you enjoy the show.