The F Word: Follow-Up Trends: Following Up with Potential vs Reality | Sara Delansig and Heather Murcin | S23 E51

Sara Delancig and Heather Merson discussed their recent experiences with a problematic business client who disappeared without communication after initially appearing perfect for their services. Both hosts had separately met with the client, who checked all their boxes and seemed like an ideal fit, but failed to follow through on commitments and went weeks without responding to communications. Sara emphasized the importance of distinguishing between potential and action, noting that while the client had great potential, his lack of follow-through and communication made him unsuitable for working together. They shared key lessons learned, including the need for contracts up front, requiring prepayment, and being cautious about falling in love with the idea of what could be rather than focusing on actual actions and red flags. The hosts discussed how their natural tendency to see opportunities where others don't actually worked against them in this situation, as it made them blind to warning signs. They concluded by outlining green flags to look for in good clients, including consistent communication, taking ownership, respecting boundaries, following through on commitments, and wanting the ISA's belief more than their specific strategy.