The F Word: Follow-Up Trends: How to Help Your ISA/VA Succeed | Sara Delansig and Heather Murcin | S22 E15

In this episode, Sara and Heather-Ravelworks kick things off with real talk before diving into one of the most misunderstood parts of real estate operations: Inside Sales Agents (ISAs) and Virtual Assistants (VAs). As hosts of the “F-word” podcast focused on real estate trends, they unpack what actually works—and what doesn’t—when it comes to building and managing support teams. They share real client stories that highlight the importance of accountability, tracking outcomes, and setting clear expectations. From failed high-volume call strategies to overwhelmed agents drowning in leads, Sara and Heather explain why systems, SOPs, and intentional follow-up matter more than sheer activity. The conversation also explores client fit, boundary-setting, purposeful appointment setting, and how to treat ISAs as revenue partners—not task robots. Packed with practical frameworks, mindset shifts, and leadership insights, this episode is a must-listen for agents looking to scale sustainably, avoid burnout, and get real results from their ISA and VA teams.