The F Word: Follow-Up Trends | Sara Delansig and Heather Murcin | S22 E5

In this episode, Sara and Heather unpack what authentic follow-up really looks like in today’s real estate market. They share their journeys building successful ISA businesses, discuss how the market has shifted from “easy” to intentional, and break down practical strategies for handling objections, emotional clients, and stalled conversations. You’ll hear real examples of re-engaging silent prospects, navigating hesitation with empathy, and creating follow-up systems that respect clients while keeping momentum. A candid conversation about confidence, consistency, and leading with integrity in every interaction.