The F Word: Follow-Up Trends: Spring Surge: Turning Cold Leads into Closings | Heather Murcin and Sara Delansig | S22 E35

Sara and Heather tackle one of the biggest missed opportunities in real estate: turning cold leads into real closings. As spring activity ramps up, they challenge agents to stop chasing shiny new leads and start reactivating the ones already in their database. They break down what a “cold lead” really is (often just wrong timing and low trust), and share practical strategies for consistent follow-up—from nurture logs and video messaging to low-pressure text re-engagement. The conversation also addresses shiny object syndrome, market comparison traps, and why patience and process matter more than constantly switching tools. Whether you focus on shorter timelines or long-term automation, this episode reinforces one key truth: conversions come from conversations. Build trust, stay consistent, and work the leads you already have.