The Facebook Group Strategy Turning Neighbors Into Clients - EP 93

In this episode of Real Estate Riches, host Kathy Byrnes interviews Molly Laporta, a community-focused real estate agent who built a powerful hyperlocal presence by engaging her neighborhood, hosting creative events, and building meaningful relationships.Molly shares her full playbook—from her annual Light Up the Neighborhood tradition to partnering with local businesses, connecting through Facebook groups, and creating high-value touchpoints that keep her top-of-mind without sounding salesy. Her story is a masterclass in grassroots real estate marketing.🎧 Hosted by: Kathy Byrnes – Real Estate Riches🎙 Guest: Molly Laporta — Realtor & Community ConnectorMolly LaPorta is a licensed real estate broker in both Illinois and North Carolina, with over two decades of experience helping families navigate buying, selling, and building homes. Based in Cornelius, North Carolina since 2011, Molly began her career in education before discovering her passion for real estate in 2001, starting in property management and growing into a full-time broker. Known for her client-focused approach and strong community values, she combines market expertise with a genuine commitment to helping people through major life transitions.💡 Key Topics Covered✔️ How Molly built a neighborhood-driven real estate business ✔️ The “Light Up the Neighborhood” idea that transformed visibility ✔️ Partnering with local businesses for mutual benefit ✔️ Using Facebook groups intentionally—and ethically ✔️ The power of authentic community engagement ✔️ Why consistency is more important than perfection ✔️ Creating events that naturally generate conversations ✔️ Simple follow-up systems for long-term success ✔️ Why real estate is built on caring—not selling🎙 Follow Molly Laporta📘 Facebook → https://www.facebook.com/molly.laporta📷 Instagram → https://www.facebook.com/MollyLaPortaRealEstate/🔗 LinkedIn → https://www.linkedin.com/in/mollylaporta/🎙 Follow Kathy Byrnes: 🌎 Website → https://www.thereispowerinproximity.com 📞 Book Strategy Call → https://www.thereispowerinproximity.com/strategy-session 📘 Facebook → https://www.facebook.com/kcbyrnes 📷 Instagram → https://www.instagram.com/kathy_byrnes_lkn/🔗 LinkedIn → https://www.linkedin.com/in/lakenormanliving🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below! ⭐ Produced by Icons of Real Estate → iconsofrealestate.com