The Fading Effect: Why You Lose Motivation & How to Follow Through with Coach David

Ever started a new goal with intense motivation, only to find yourself drifting off a few weeks later? Coach David breaks down the psychological reason this happens, a phenomenon called the "Fading Effect Bias." He explains how the very act of deciding to change relieves the initial pressure that got you started, causing your momentum to evaporate. In this episode, learn the science-backed strategy to overcome this by using clear, written goals to create "structural tension" and turn your brain from an obstacle into your most powerful ally for lasting change.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear