EPISODE · Jun 13, 2026 · 48 MIN
The False Divide Between Brand and Performance Marketing
from Deconstructing Data · host BDEX
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Kevin Wassong 🧠 is joining us on Deconstructing Data to explore one of the biggest misconceptions in modern marketing: the belief that brand-building and performance marketing are separate disciplines. As founder and CEO of mktg.ai, Kevin helps marketing leaders connect creative performance, audience intelligence, and business outcomes. With more than three decades of experience across marketing, media, and technology, he has helped organizations navigate major industry shifts from digital transformation to today's AI-driven marketing landscape.His experience spans launching Sotheby's first online auction platform, building J. Walter Thompson's first digital organization, contributing to the launch of FOX Business Network, and developing advertising technology platforms. Today, he focuses on helping marketers move beyond fragmented dashboards and disconnected data to better understand, measure, and improve creative performance.In this episode, we'll explore how marketers can use data to bridge the gap between brand and performance, connect creative decisions to business outcomes, and build stronger customer relationships through more meaningful measurement.Topics include:Brand and Performance Marketing AlignmentCreative as a Performance DriverMeasuring Meaning Beyond ConversionsTech StackJoin us as we explore how organizations are using data, creativity, and technology together to drive more effective marketing and sustainable growth.Follow BDEX to stay updated on upcoming episodesWebsite: https://www.bdex.comLinkedIn: https://www.linkedin.com/company/bdex/YouTube: https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A
What this episode covers
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Kevin Wassong 🧠 is joining us on Deconstructing Data to explore one of the biggest misconceptions in modern marketing: the belief that brand-building and performance marketing are separate disciplines. As founder and CEO of mktg.ai, Kevin helps marketing leaders connect creative performance, audience intelligence, and business outcomes. With more than three decades of experience across marketing, media, and technology, he has helped organizations navigate major industry shifts from digital transformation to today's AI-driven marketing landscape.His experience spans launching Sotheby's first online auction platform, building J. Walter Thompson's first digital organization, contributing to the launch of FOX Business Network, and developing advertising technology platforms. Today, he focuses on helping marketers move beyond fragmented dashboards and disconnected data to better understand, measure, and improve creative performance.In this episode, we'll explore how marketers can use data to bridge the gap between brand and performance, connect creative decisions to business outcomes, and build stronger customer relationships through more meaningful measurement.Topics include:Brand and Performance Marketing AlignmentCreative as a Performance DriverMeasuring Meaning Beyond ConversionsTech StackJoin us as we explore how organizations are using data, creativity, and technology together to drive more effective marketing and sustainable growth.Follow BDEX to stay updated on upcoming episodesWebsite: https://www.bdex.comLinkedIn: https://www.linkedin.com/company/bdex/YouTube: https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A
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The False Divide Between Brand and Performance Marketing
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