The Fancy Brownie: How the plate matters as much as the food, and what that means for every estate agent

A researcher bakes a single batch of brownies and serves identical pieces on a napkin, a paper plate, and a piece of fine bone china. Same brownie. Completely different reactions. People thought the one on china tasted richer, more sophisticated — and they’d pay almost double for it. In this episode, Toby tells the full story behind one of behavioural science’s most famous food experiments, unpicks the fascinating principle it reveals about how we assign value to things, and shows you exactly how to apply it to your estate agency — from your property photography to your office frontage to the way you present a market appraisal.📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com