The Feed Is Fake, Dot Cakes, and Bobbi Brown’s Blueprint

Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. This week, the dot cake has broken the internet, but is it really just a cupcake with sprinkles, or does it say something bigger about the state of influencer marketing in 2026? We dig into why this $12 treat out of a tiny Long Island bakery has everyone obsessed. Then, a wild Vulture investigation reveals up to 90% of what surfaces in your feed may be the result of coordinated stealth marketing campaigns, so what does this mean for us as both consumers and founder? And finally, Bobbi Brown's Jones Road Beauty is doing $200 million in revenue and has turned down Sephora, repeatedly. We unpack what that means for founders and why we might need to rethink the big retail dream. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Jasmine referenced some research in the show about women and sports. Here's the link to learn more: https://www.wearethecollective.com/her-love-of-the-game Learn more about your ad choices. Visit megaphone.fm/adchoices