The First 7 Minutes of Onboarding

Contrary to popular belief, user onboarding is not designed to make people become better at using a product. Rather, its primary goal is to help them become better at what the product enables them to do. With that said, it’s no surprise today’s guest spends a significant amount of time and resources to ensure people have an aha moment the first 7 minutes of their onboarding experience. In this episode, Francois Bondiguel, head of growth at Deputy shares what they do the first 7 minutes of the onboarding experience, how they’re doing it, and why. Show Notes [01:11] How he became the head of growth at Deputy[03:29] What Deputy is in a nutshell[04:27] How he figured out the magic number (7 minutes)[07:57] How he found out about drop off rate and how he started improving the metric[09:35] How they collect information to tailor the user’s experience[11:22] How they got people involved and focused on improving the experience[15:21] What he’ll recommend to those who would like to improve their on boarding[17:02] Experiments they’ve done that didn’t work out well[19:35] The impact of introducing the human element in onboarding[22:59] When it makes sense to add a human element in the onboarding process[26:16] How they approach segmentation[28:45] How he built a lead scoring model[31:58] How he helped people to an aha moment the first 7 minutes[37:35] Where people can find him to know more about the work he’s doing About Francois Bondiguel Francois Bondiguel is the head of growth at Deputy, a product-led employee management tool that uses innovative cloud-based technology as well as machine learning and AI to help businesses transform operations and empower employees to work the way they want. Link: OpenView Profiles: DeputyFrancois on LinkedIn