The First All-Female Led Club in German Football - Lisa Währer, FC Viktoria Berlin #257

In this episode of the Sports Tech AllStars Podcast, we present Lisa Währer, Co-Founder and Managing Director of FC Viktoria Berlin.The conversation explores how six women with a startup mindset took over one of Germany's oldest football clubs and are building something that looks nothing like traditional German football - from bold branding and digital ticketing to securing the first European investment from Monarch Collective, the fund behind Angel City FC.TakeawaysFC Viktoria Berlin is Germany's first fully female-led football club, operating across both men's and women's sidesThe startup mindset is not a marketing angle - several of the six co-founders come directly from the startup and angel investing worldWomen's football creates a fundamentally different matchday atmosphere - more inclusive, more family-friendly, and commercially distinct from the men's gameBerlin had no dominant sports team and no professional women's football presenceMonarch Collective's first European investment signals growing institutional confidence in women's football as an asset classThe gender data gap in football is real Multi-club ownership models make particular sense in women's football where knowledge transfer and shared infrastructure accelerate professionalizationGermany's 50+1 rule continues to deter investors who can find more control The next 12 months are about scaling revenue, building toward profitability, and preparing for first division footballTo learn more, visit: http://www.fcviktoria.comGet in touch with Lisa Währer at: linkedin.com/in/lisa-währer-58a36058 Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction 02:30 What Makes FC Viktoria Berlin Different 04:38 The Matchday Atmosphere and Why Women's Football Feels Different 06:01 Why Berlin Was the Right City for This Project 08:06 Berlin's Fragmented Sports Market and the Opportunity It Created 09:14 The Startup DNA Behind FC Viktoria's Six Founders 11:26 What the FC Viktoria Brand Actually Stands For 13:33 Tech and Innovation at the Club - From Digital Ticketing to Player Data 16:10 The Gender Data Gap in Women's Football 16:47 Working With Kinexon to Bridge the Data Gap 17:30 Multi-Club Ownership, Monarch Collective and the Investment Landscape 18:39 Where Women's Football Investment Is Heading in Germany and Europe 21:36 Why Women's Football Is a Better Early-Stage Investment Than Men's 22:31 What the Next 12–18 Months Look Like for FC Viktoria 24:33 Why This Is One of the Most Exciting Stories in Women's Sport 25:25 Favourite Sporting Moment