The First Impression | E2

In Episode 2 of The Sales Process Podcast, host Shawn Derrick explores the critical role branding and online reputation play in making a powerful first impression. Long before a prospect picks up the phone, your online presence is already shaping their perception of your business. Shawn discusses the common mistakes that can ruin your credibility—such as inconsistent branding, negative reviews, and outdated websites—and shares practical tips to ensure your brand makes a strong and trustworthy first impression. If you want to know how to create a positive impact before the first call, this episode is for you. This episode is brought to you by Legacy Sales Engineering. Visit us at www.legacysaleseng.com. Don’t miss our upcoming Sales Process Workshop—register today at fixyourprocess.com and elevate your sales game!