PODCAST · business
The Sales Process Podcast
by Shawn Derrick | Legacy Sales Engineering
The Sales Process Podcast cuts through the noise, providing business owners and sales professionals with actionable strategies to transform their sales processes. Hosted by Shawn Derrick, founder of Legacy Sales Engineering, with over 25 years of experience and hundreds of million in sales-driven results, this show is all about practical insights, proven tactics, and real-world success stories. Tune in for no-fluff conversations that help you streamline your sales, elevate your team, and drive consistent growth.
Episodes
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Centralized CRM Systems: The Hidden Key to Accountability, Growth, and Protection
In this episode of The Sales Process Podcast, Shawn Derrick explains why a centralized CRM is one of the most important systems in any growing business.A CRM gives you one place for customer data, calls, texts, emails, notes, and records so nothing is scattered across phones or inboxes. When...
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AI vs Automation: Knowing the Difference That Can Save Your Business
Most business owners are rushing to “add AI” — but few understand where true AI ends and automation begins. In this episode, Shawn Derrick breaks down the difference in plain language and shows how using the right tool at the right stage of your business can transform efficiency, profitability…
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The Power of Reviews: Turning Reputation Into Revenue
Your online reputation is your first impression and often your only shot at earning a customer’s trust. In this episode, you’ll learn how to turn reviews into a sales engine that drives leads, builds authority, and closes deals before you even talk to a prospect.Discover why 20 reviews is the...
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Websites That Convert
Your website should be more than a digital business card — it should be your hardest-working salesperson. In this episode, Shawn Derrick breaks down what separates a website that just “looks good” from one that actually converts visitors into customers. You’ll learn how to: Define a clear...
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Brand Recognition: Why Your First Impression Shapes Every Sale
In sales, your brand is your first impression long before a client ever shakes your hand or picks up the phone. In this episode, Shawn Derrick, founder of Legacy Sales Engineering, breaks down how brand recognition and authority directly impact your ability to attract, convert, and retain…
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Know Your Product | E12
Welcome to The Sales Process Podcast. The show for high performers who demand more wins, more deals, and more profit. In this episode, host Shawn Derrick, founder of Legacy Sales Engineering, dives into one of the most overlooked fundamentals in sales: knowing your product inside and out. When…
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Mastering Pricing Strategies: Good-Better-Best, Value Selling, and Financing Hacks | E11
In this episode of The Sales Process Podcast, Shawn Derrick, founder of Legacy Sales Engineering reveals the pricing strategies top sales pros use to close more deals and grow their businesses. From using the Good, Better, Best method to anchoring high, to leading with value, to offering…
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Sales Harmony: The Art and Science of Success with Chris Wallace | E10
Sales Process Podcast Episode PR: “Sales Harmony: The Art and Science of Success with Chris Wallace” In this must-listen episode of the Sales Process Podcast, host Shawn Derrick sits down with Chris Wallace of Digi Security to dive deep into one of the most compelling sales journeys out…
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Get the Referral and the Second Sale - Show Me the Money | E08
In this episode of The Sales Process Podcast, Shawn Derrick dives deep into the critical steps of securing referrals and repeat business. These two actions are the lifeblood of scaling your sales process and turning your business into a self-sustaining growth machine. Learn why the sales process...
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The Money’s in the Follow-Up | E6
In Episode 6 of The Sales Process Podcast, host Shawn Derrick dives deep into step five of the sales process: Follow-Up. This often-overlooked step is where most sales professionals miss out on massive opportunities. Shawn breaks down why 80% of all sales are closed between the fifth and ninth...
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Do The Work(DTW) | E7
In Episode 7 of The Sales Process Podcast, host Shawn Derrick tackles step six of the sales process: Do the Work (DTW). This episode is all about following through on your promises, delivering exceptional results, and building a career rooted in integrity. Shawn dives into why doing what you say...
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The Problem Solving Consultation | E5
In this episode of The Sales Process Podcast, hosted by Shawn Derrick, founder of Legacy Sales Engineering, we dive into the art of the problem-solving consultation. Shawn explores the powerful impact of putting client needs first and using structured processes to build trust and credibility. He...
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Getting Permission to Sell | E4
In this episode, Shawn Derrick dives into the often-overlooked but crucial step in the sales process: Getting Permission to Sell. This simple yet transformative technique can significantly impact your closing rates and overall sales success. Drawing from lessons learned from the legendary Zig...
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Building Trust & Authority In Your Sales Process | E3
In this episode of The Sales Process Podcast, we dive into the essential steps to build trust and establish authority with your prospects. Trust is the backbone of any successful sales process, and today, we’ll break down practical ways to make it part of your approach. From investing in...
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The First Impression | E2
In Episode 2 of The Sales Process Podcast, host Shawn Derrick explores the critical role branding and online reputation play in making a powerful first impression. Long before a prospect picks up the phone, your online presence is already shaping their perception of your business. Shawn discusses...
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What's a Sales Process? | E1
In the debut episode of The Sales Process Podcast, host Shawn Derrick breaks down the fundamentals of a sales process—what it is, why it’s crucial for success, and how it impacts your bottom line. Whether you’re just starting out or refining your existing system, this episode will show you how a...
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Trailer: The Sales Process Podcast
In this exciting trailer for The Sales Process Podcast, host Shawn Derrick, Founder of Legacy Sales Engineering, gives you a sneak peek into what’s to come. Whether you're a business owner or a sales professional, this podcast is designed to help you elevate your sales process and drive serious...
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ABOUT THIS SHOW
The Sales Process Podcast cuts through the noise, providing business owners and sales professionals with actionable strategies to transform their sales processes. Hosted by Shawn Derrick, founder of Legacy Sales Engineering, with over 25 years of experience and hundreds of million in sales-driven results, this show is all about practical insights, proven tactics, and real-world success stories. Tune in for no-fluff conversations that help you streamline your sales, elevate your team, and drive consistent growth.
HOSTED BY
Shawn Derrick | Legacy Sales Engineering
CATEGORIES
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