The flight to quality & modern healthcare marketing practices - Peter Caddick (sella.io)

Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses. Intro Part B: Last episode, Peter explained what an Activity Based Marketing service agency was and how that was reimagining marketing agency engagement supporting B2B businesses. In this episode we extend the discussion into branding, strategy, referrals, key channels and alignments and what healthcare businesses should be doing to respond to the rapidly approaching future of marketing. Let’s jump in! _______ LINKS: LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au Website: https://www.sella.io/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.